Seeing the end result, I am truly convinced it was worth all the effort. Markus Kaymer, senior manager of Europe field marketing, said: “We knew we needed a solution to engage with our customers during COVID-19 when they needed us most. More than 30 instruments and workflow solutions are on display, including the popular CytoFLEX SRT Cell Sorter, Optima X-Series Preparative Ultracentrifuges, the BioLector XT Microbioreactor and the industry’s broadest clinical and clinical research antibody portfolio.ĭr. The Digital Campus platform features more than 200 videos, posters, and resource documents. The pandemic has changed how the world does business and as virtual workspaces continue to be the norm, this positions us to lead the way and exceed the needs of our customers by delivering a world-class user experience.”Īll of the company’s product lines are represented, housed in individual rooms for Particle Analysis, Centrifugation, Flow Cytometry, Genomics and Liquid Handling. Mario Koksch, vice president and general manager of the company’s Flow Cytometry Business Unit, said: “This cutting-edge tool allows us to uniquely reach our customers anywhere and at any time, including those who may not normally be able to access our portfolio. From there, users choose their own path through nearly a dozen virtual rooms to learn about the company’s instruments and solutions, which includes the opportunity to take part in live discussions and demonstrations.ĭr. The journey of discovery begins by entering a lobby of a two-storey building filled which includes messaging billboards with announcements to help guide the way.
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